Bistro 33 in Midtown shut its doors Monday, but will reopen in November as a burger place catering to the late-night crowd.
“Midtown is focused more around bars and nightlife,” Matt Haines, vice president of SRO Managing Group, which runs Bistro 33 and other restaurants in the area. “We were selling mainly our burgers.”
Haines said the bistro concept at 1020 16th St. wasn’t working in the area dominated by nightlife, so the restaurant will undergo a six-week transformation to a new concept: Spin Burger Bar.
“We went with Spin Burger because it goes with DJs spinning records, and bicycles,” Haines said, adding that the live DJ will be able to moderate sound levels and music to fit with the crowd.
“We’ll also have Gold Sprints,” Haines said, referring to the stationary bicycle racing that he said is growing in popularity.
In Gold Sprint bicycle racing, bicycles with their rear wheels on rollers are set up side by side, and Haines said customers can challenge each other in friendly races, but there is a growing segment of people who take the sport seriously and are very competitive.
“It’s going to be a totally different vibe,” Haines said.
Spin Burger will be open for lunch and dinner daily and will stay open until 3 a.m. Thursday through Sunday for the late-night crowd.
The changing of the Bistro 33 in Midtown is not indicative of a company-wide shift, Haines said.
“We have seven restaurants in town, and they’re all doing well,” he said. “This thing evolved to be not a bistro. Our customers who go to the bistros look for a wine bar and a little bit of a quieter atmosphere, and that’s not what you see (at 16th and K streets).”
Another business in the area that stays open late is Petra Greek Restaurant.
“We’d heard rumors from employees that it was going to shut down,” said Petra Kitchen Manager Peter Dogias, adding that he thinks Spin Burger will do well.
“I think it’s a great concept,” Dogias said. “We’re a 3 a.m. business. We’re open till 3, and we get a big nightclub crowd. I think they’ll do really well.”
The scheduled opening date for Spin Burger is Nov. 15, according to Haines.
Hours for the restaurant will be 11 a.m. – midnight Sunday through Wednesday and 11 a.m. – 3 a.m. Thursday through Saturday.
Brandon Darnell is a staff reporter for The Sacramento Press.