Free Tickets to Live Theater Performances!
Free Night of Theater returns to Sacramento and cities across California for a 2010 season.
Free Night of Theater California will offer 10,000 free tickets to theaters around the state throughout the month of October.
B Street Theatre, Benvenuti Performing Arts Center and Chautauqua Playhouse will be among the Sacramento region companies participating in the first round of ticket giveaways this year.
Free Night Theater tickets will be distributed online in two rounds of giveaways. The first chance to claim tickets online is Sept. 29, starting at 6 p.m. New theater audiences can visit tixbayarea.com/free to register for tickets and find out more about available shows.
Participants who join the Theatre Bay Area Facebook group (facebook.com/theatrebayarea) or follow TBA’s Twitter stream (twitter.com/tixbayarea) can get a head start on snapping up tickets to the shows they want to see.
This is the sixth year Theatre Bay Area, the League of Sacramento Theatres and Theatre Communications Group have hosted Free Night of Theater in California. The purpose of the campaign is to foster a new generation of theatre audiences. Beyond a night out, Free Night’s new online communities offer community-building space for these new theater attendees to connect.
Brad Erickson, executive director of Theatre Bay Area, said, “California is one of the great theater producers in the country, if not the world. With over 500 world premieres and hundreds of theatrical revivals each year in beautiful theaters from Ukiah to San Diego, California is truly bursting with amazing live performance. We’re thrilled to mount this statewide Free Night of Theater campaign to bring California’s vibrant live theater community into the spotlight.”
A five-year study concluded that Free Night of Theater attendees are substantially younger and more diverse than regular theatergoers. Free Night of Theater has been very successful in pursuing its mission to develop a new generation of performing arts audiences. Almost half of Free Night participants return to the same theater within six months of attending their free performance.
Disclosure: Brad Erickson is the executive director of Theatre Bay Area