The Sacramento Kings are looking to keep fans excited throughout the upcoming season by launching the season-long "Here We Rise" campaign Thursday afternoon.
Recently, they hung up the largest banner in the history of the Sacramento area on the side of the California State Teachers’ Retirement System (CalSTRS) building in West Sacramento that can be seen from Interstate-5.
The 177-foot banner, which features last season’s Rookie of the Year Tyreke Evans and rookie DeMarcus Cousins, is part of the team’s new campaign called.
"’Here We Rise’ is a tribute to the Kings and the Sacramento Kings community coming together," Kings co-owner Gavin Maloof said in front of the CalSTRS building. "The team and the city have very bright futures, and we are thrilled to be a part of it. Our best days are definitely ahead of us."
Kings head coach Paul Westphal and President of Basketball Operations Geoff Petrie were also present for the announcement and shared their thoughts.
"We’re looking forward to rising together with the community and bringing back the wildest arena in the NBA," Westphal said about bringing back fans to Arco Arena."
Petrie, who orchestrated the Kings drafting involving Cousins and Evans, talked about his players.
"Our guys have been in, working out consistently over the last couple weeks," he said. "We have a frontline that’s bigger, badder and better. We definitely beieve that the seeds of revival have been sown here. We’re going to be young, but we’re going to be exciting and we’re going to be committed."
The "Here We Rise" campaign has already seen online support. The Kings are encouraging fans to use #HereWeRise on Twitter to show their suport of the campaign.
The Kings are also supporting CalSTRS in another way, other than hanging up a nationally recognized banner on the side of the building. The Kings will have a "California Educators’ Night" on Nov. 10 when they host the Minnesota Timberwolves.
It should also be noted that the banner is lit by solar-powered lights for travelers to view at night.
The Kings also announced the "Here We Rise Full Season Pass," for $440, the lowest season ticket price in team history. There are only 500 of these passes available.
The team also announced that they’ll once again host an open scrimmage on Oct. 3 and bring back "Kings Paint the Town." on Oct. 16 and 17, where fans can meet players at different locations.
In addition, there will be a Kings caravan that will cruise around Sacramento next month.
The Kings are doing a lot of work before the season begins, but they see a bright future ahead.