Arts/Downtown Champion to Receive Service Award at Sac Film & Music Festival

There are few people in this town who have consistently done as much to promote film, music, arts and Downtown Sacramento as Sid Heberger, managing partner of the Crest Theatre.  Now, after years producing, hosting and promoting multiple film festivals, she is receiving the 4th Annual Film Arts Service Award during the opening ceremonies for the 11th Annual Sacramento Film & Music Festival. 

From the Festival Program:

Sid grew up in Sutter Creek developing an early love for film and historic architecture. She moved to Sacramento to attend college and in 1986 became involved in the re-opening of the historic Crest Theatre, leading to a management position two years later. Now CEO of the Crest’s operating company, Sid has overseen multiple renovations of both the marquee and the interior, including selection of historically authentic materials and design components. Sid has produced multiple classic film events, Trash Film Orgy, I Can’t Believe It’s Not Comedy, and the All-Sketch Festival. She co-directs the Jewish Film Festival, hosts and supports multiple other film festivals, serves on the board of the Downtown Sacramento Partnership, served on the Mayor’s Arts Initiative Film Committee, and is a Sacramento Metropolitan Arts Commissioner. She lives in Land Park with her husband Bill, son Nicolas, and Lhasa-Poo Dusty.

"Our Festival and many others would suffer without the Crest as the perfect downtown venue and Sid is a friend, a supporter, a sponsor, and an amazing resource for an arts organization such as ours" said Festival Founder and Co-Director Nathan Schemel.

Past Film Arts Service Awards recipients include Shawn Sullivan who has a remarkable track record teaching animation at Sheldon High School and watching his students go on to great success at companies such as Pixar, Bill Bronstein who has directed the Tower of Youth film festival for many years and championed the cause of youth filmmakers, and Ron Cooper, Executive Director of Access Sacramento and the force behind 11 years of their "A Place Called Sacramento" screenwriting and filmmaking program.

In a small-world connection, Shawn Sullivan is also credited as a mentor in the success of local performance artist David Garibaldi, who will be performing at this year’s Festival on Thursday, July 29th, following a premiere screening of "Walking Dreams," a new documentary about his work.  A charity auction of David’s work follows the performance and benefits the Friends of the Sacramento Metropolitan Arts Commission and the Festival. 

The Festival opens with a reception catered by Festival Sponsor Rubios at 7pm tomorrow (Friday, July 23rd).  The opening remarks and Award presentation are at 8:00pm followed by a screening of the documentary "Official Rejection" about the trials and tribulations of getting an independent film into film festivals.  The screening is followed by an after-party at Festival Sponsor Cosmo Cafe.

Full Festival information and ticketing links can be found at

All-Screening Passes are $60 at the Crest Box Office (a 50% savings over those bought online) or $30 for students.  Most individual screening tickets are $10.  Opening night tickets that include both parties, the award presentation, and the movie are $15.



1) Sid Heberger, recipient of the 2010 Film Arts Service Award

2) Festival mini-poster

3) David Garibaldi, who performs live on July 29th at the Crest Theatre


Disclaimer: Tony Sheppard is Co-Director of the 11th Annual Sacramento Film & Music Festival

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July 23, 2010 | 8:37 AM

Congrats to you, Sid!!!

July 26, 2010 | 8:41 AM

Congrats, Sid!

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