Sacramento Pride Grows Up to Role as California’s Capital Pride!

With an iconic new location–Sacramento’s scenic Capitol Mall, expanded marketing efforts and a growing roster of prestigious corporate sponsors and exhibitors, the 26-year-old Sacramento Pride Festival is expected to break attendance records on Saturday.

The June 19 Festival will be held from 10 a.m. to 5 p.m., attracting an estimated 10,000 visitors and bringing hundreds of thousands of dollars worth of economic benefit to Sacramento’s downtown area. Festival admission is $10.

After a number of years at South Side Park, the Festival will move to Capitol Mall in 2010, where a street-festival layout sandwiched between the Tower Bridge and the State Capitol dome is expected to add novelty and cachet to “California’s Capital Pride.” Adding to the buzz are headline entertainers from New York, San Francisco and Los Angeles, a new high-energy Amtrak Dance Pavilion featuring popular regional DJs, and give-aways including $50 in free play at Jackson Rancheria Casino & Hotel, California State Fair and Village People concert tickets, music downloads from Masterbeat and more.

Featured on two live stages will be “Ru-Paul’s Drag Race” winner Bebe Zahara Benet, singer-songwriter and LOGO Channel star Joel Evan; musical comedy duo That’s What She Said (TWSS); and Kaylah Marin, whose dance remix single “On the Floor (Oh Baby Please)” hit #4 on the Billboard Club Play Charts. Local favorites include songstress Gwen McMillin, folk singer Joshua Macrae, and punk-soul-hip hop band RCWB (Rendezvous w/Cool Beans). A complete entertainment schedule is attached.

The Sacramento Pride Festival will kick off with a Pride Parade at 10 a.m., featuring State Assembly Speaker John Pérez as Grand Marshall. The parade will begin at the intersection of 7th and T streets and proceed on 7th Street to the Festival entrance at 7th Street and Capitol Mall.

An Opening Ceremony and ribbon-cutting will follow the parade at 11 a.m. on the Festival 4th Street Stage, featuring Assembly Speaker  Pérez, Sacramento Mayor Kevin Johnson and other dignitaries.

Sacramento Pride would not be possible without the support of its generous corporate sponsors, including Title Sponsor Jackson Rancheria Casino & Hotel, Wells Fargo, Outword Magazine, Rainbow Chamber of Commerce, HP, Rainbow Pages, Regional Transit, Faces Nightclub, Barefoot Wine, Bud Light, JetBlue, WriteAway Communications Services, Infinite Entertainment, Uptown Studios, SMUD, Amtrak, CARES, Cheer SF, California State Fair, Power of Two Promotions, Lumens Light + Living, Safeway, IKEA, Sacramento News & Review, Curve Magazine and SF Weekly.

Sacramento Pride is produced by the volunteers and staff of the Sacramento Gay & Lesbian Center and proceeds support Center programs and services, including youth services, adult discussion groups, HIV support services, transgender support services, a free weekly legal clinic, gathering space for local community organizations and more. For more information about Sacramento Pride, visit

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June 18, 2010 | 1:06 PM

Now THIS is going to be FUN! not to mention all that eye candy…..=)…….

Profile photo of P W
June 18, 2010 | 2:04 PM

Rumor is KJ’s going to be the Grand Marshall (???) Oops! Sorry…my bad…”State Assembly Speaker John Pérez as Grand Marshall…An Opening Ceremony and ribbon-cutting will follow the parade at 11 a.m. on the Festival 4th Street Stage, featuring Assembly Speaker Pérez, Sacramento Mayor Kevin Johnson…”

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