Capsity Offices and Pangaea Cafe celebrate anniversary as part of “The Parks”

Recently, the owners of Midtown businesses on J Street facing Marshall Park renamed their area The Bloc. Downtown, the owners of the businesses on 11th and H streets renamed their establishments The Retrolodge.

Now a group of Curtis Park businesses will rename themselves.

This Saturday, Gunther’s Ice Cream, Pangaea Cafe and Capsity Offices will reintroduce the corner of 3rd and Franklin streets as "The Parks."

They want to call it "The Parks" because the area is located near Curtis Park, William Land Park, Tahoe Park and Oak Park, says Ricardo Robles, co-founder of Capsity Offices. From 1 to 3 p.m., the neighborhood will celebrate the one-year anniversary of Capsity Offices and Pangaea Cafe.

Gunther’s, on the other hand, will turn 70 in April, and has been in its current location for 60 years. It is located across 3rd Street from Pangaea and Capsity.

Also opening next door to Pangaea and Capsity will be a salon and several other businesses, Robles said.

Before Rob Archie opened Pangaea Cafe, he spent four years running a college prep academy in Curtis Park. Then he left to play basketball for a year in Italy.

After experiencing the cafes in Italy, he wanted to fulfill his dream of opening up a similar place in Sacramento. Catering to a morning, noon and evening crowd, Archie opened Pangaea Cafe last July. His family owns the building.

"I love the community. It’s just been an ongoing pleasure to just do business in Curtis Park," Archie said. "It’s a very walkable area and people take pride in living in Curtis Park."

Capsity, which opened in Midtown last year as a co-working space, had been thinking of expanding into Curtis Park for several months. They recently made a deal with Archie, and are now in the process of revamping the space and moving in furniture.

When renovation is complete in September, three small private rooms upstairs, a conference room, and a Wi-Fi spot and laptop workspace downstairs will be available as co-working spaces. The original location will remain open as well.

"The economy played a major role," Robles said of Capsity’s successes. "[In the last year, Capsity had] loyal clients [such as] entrepreneurs and the self-employed who needed the space to work."

"We want to push more people from Midtown over here," Robles added. The new office space will still hold the "productive, collaborative and fun" environment that it’s known for, he explained.

"I feel like this is a very unique area," Archie said of the corner of 3rd and Franklin Streets. "You’ve got the neat little neighborhood, ice cream across the street from the cafe, entrepreneurs in the building, entertainment and different events."

Several weeks ago, Pangaea Cafe began serving Belgian beers on tap, becoming one of the few places in Sacramento to do so. They will be serving Affigem, Blanche de Brussels and St. Bernardus this Saturday, along with nachos, pulled pork sliders, and paninis.

Capsity will be serving Chick-fil-A, and hosting a chicken nugget eating contest. Gunther’s will serve ice cream.

A possible attendee will be Pangaea’s guest chef Josh Ploeg, a.k.a. "The Touring Vegan Chef," who serves a vegan dinner at Pangaea once a month. Josh will not be cooking a vegan dinner on Saturday, but those who would like updates on future dinners should e-mail pangaeajava@gmail.com.

Starting this year, the cafe will also be open later. Instead of closing at 7 p.m., they will be open until 10 or 11 p.m. on the weekends, Archie said.

"It’s a cool draw for people to be able to reference everything that’s happening here as a whole," Archie added. "We definitely want to come together with the businesses here and be recognized as The Parks."

The event will take place at 2743 Franklin Blvd.

Conversation Express your views, debate, and be heard with those in your area closest to the issue. RSS Feed

August 6, 2009 | 6:31 PM

All of these businesses are located in OAK Park which includes the west side of Franklin Blvd. As an Oak Park resident, I will remember when spending my dollars that these businesses are ashamed to be linked with one of the oldest neighborhoods of Sacramento.

August 6, 2009 | 11:27 PM

That’s 3rd Avenue, by the way, not 3rd Street.

August 7, 2009 | 9:22 AM

This is an interesting article focusing on cooperative branding based on location. I like it! My only comment is that the Retrolodge was the name of development project at 11th & H long before the retail tenants arrived. The Bloc, however, was a true re-branding effort in that particular area of town.

August 7, 2009 | 10:55 AM

Thank you for your comments, Rhys02, lurch394 and Jennifer. You are all right, and I stand corrected.

Rhys: Yes. Thank you for the clarification. Technically these three businesses are in Oak Park. Sorry about the mistake. They didn’t call themselves Curtis Park businesses. It was me. They called it “The Parks” because they wanted to include Oak Park and Curtis Park, since it’s on the edge of the two neighborhoods, and they even wanted to include Land Park to the West and Tahoe Park to the East. Anyway, they also said they were happy to be near a historic neighborhood.

Lurch: Yes. It’s 3rd Avenue. Thank you for the catch.

Jennifer: Yes, the Retrolodge is the name of a development project and not a renaming. Great comment. Perhaps a better example of a similar renaming would have been the Midtown Art Retail Restaurant Scene on 20th street in midtown.

I’d be interested to know what other micro-re-namings there have been recently and are scheduled to occur in the future.

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